With a mutual love of health and wellness, founders of 123 Nourish Me, Alisa and Danni started with an idea to enhance the health and wellbeing of families. What began as two friends chatting away in the kitchen has quickly grown to be a much-loved brand for parents Australia wide.
123 Nourish me takes kids health seriously. From organic cleaning products, to sunscreens, essential oils and beautifully made organic balms, 123 Nourish Me covers the family from top to toe.
We’re thrilled to have 123 Nourish Me as part of the GBN family, welcome!
We are so excited to join the team – we have been hoping to work with GBN for a long time!
Can you tell us a bit about how the brand started and your inspiration for launching?
We started our brand 7 years ago in our kitchens when we couldn’t find quality organic products in one range that ticked all the boxes. We began to make things ourselves using the highest quality ingredients we could source and started educating ourselves on ingredients. We built a large following and there was a demand for our products from parents so 123 Nourish Me was born!
What are the key differences between the 123 Nourish Me sunscreens and other brands on the market?
We are different from most brands because we have developed a truly natural sunscreen that is not greasy or thick and we don’t have any hidden nasties. We are one of the few sunscreen brands that list all ingredients and we are a full ingredient disclosure business. Kids love the smell and the feel and for the first time we have found that kids actually look forward to putting on sunscreen and it’s no longer a battle. Our Sunscreen was voted Favourite Sun Smart Product at the My Child Awards and our Hello Sunshine Facestick is perfect for school and handbags.
Can you tell us about your balm range and how they work?
Our balms are our best selling products in our range and are a mix of incredible ingredients designed to soothe and comfort little ones. They contain organic essential oils, magnesium, kakadu plum and smell incredible and are a huge help for getting kids to sleep and supporting them when they are unwell. We take huge care with our ingredients and packaging and package our balms in glass so there are no phthalates from plastics into our beautiful balms. Sleepy Head Balm was voted #1 sleep aid in Australia at the My Child Awards and Chesty Rub Balm just picked up Editors Choice for the 2023 Clean and Conscious Awards. We have over 1000 verified reviews on our website which is a HUGE endorsement from our customers.
Why is providing natural, ethical and organic products important to you?
Because our kids health matters and we only bring products to market that we would use on our own kids. Our values remain the forefront of our business which is Organic and Natural, No Nasties and Australian Made. We are so proud of our incredible range and excited to make a difference in more homes across the country.
Are your products safe for all ages?
Our products are safe from 6+ months – 99 years! (although we do have reports of 1 customer who is 101 and uses Sleepy Head Balm every night!)
What have you found the most challenging part about starting a business today?
For us it’s been the juggle of being working mums and the balance of kids and business. We have a brilliant team and we employ lots of single mums so working around our families and creating a culture that supports mums in the workplace is incredibly important to us.
What’s your must-have item in your bag this summer apart from sunscreen (obviously!)?
Fresh water, our organic hand sanitiser – On the Go!, Bye Bye Bug and our First Aid Balm for life’s little mishaps! And of course our Hello Sunshine Tinted Facestick is never out of our handbags!