Ausvitality’s mission has been clear from day one – to create the highest quality and most effective, science-backed supplements to help everyday Aussies feel and perform at their best. Mindlift is a purposeful blend of nootropics, amino acids, adaptogens, minerals, B vitamins and medicinal mushrooms. Global By Nature is proud to have been appointed as distributors for this salt-of-the earth Aussie start up and look forward to see what Garry and David come up with next.
Welcome to the GBN Family! Can you tell us a little bit about yourselves?
Thanks for having us! A bit of background about us.
Dave: Born and raised in Sydney. I’ve been working in advertising for more than ten years but always had a passion for holistic health.
Gareth: Also born and raised in Sydney. I’ve been working in Sales and Technology for many years but as Dave mentioned, always had a passion for natural health entrepreneurship. I’m super active and strive for a balanced lifestyle. Always wanting to stay fresh and optimised.
We met through mutual friends but never spent a great deal of time together before ending up in Europe at the same time. We travelled quite extensively together, eventually travelling through Central and South America also. A lot of time together on the road and theres definitely something very telling when you travel with someone, it’s the best way to get to really know a person. We always had great synergy which has absolutely carried through to the building of the AusVitality brand.
Can you share with us the humble beginnings of AusVitality and why you guys started the business?
We’ve both had an interest in natural, alternative healthcare products and methods to manage different health concerns. The conversation was a fairly easy one after some research into really wanting to help people improve their daily functioning. We tossed around the idea of hemp but it was the discussion around nootroprics and the kinds of products we saw coming out of the US that really stuck.
It was always important to us to have a product that was TGA regulated, understood by the health food and pharmacies channels, but above all was ethical and worked.
What has been the biggest motivation behind the brand?
Our mission has always been to improve the lives of everyday Aussies. That’s what we’ve always come back to. We’ve both spent years working on other brands and it feels great not only to be able to work on your own brand, but to know that your products enhance the wellbeing of consumers. Its incredibly motivating.
What does ‘wellness’ mean to you?
Wellness is such a broad term and is encompassing of so many different factors. I’d also say wellness means something different depending on the individuals’ health concerns and overall goals. But to us wellness is made up of a bunch of mini tasks in your daily routine that improve your overall wellbeing and balance. Things like good sleep, mindfulness, eating nutrient wholefoods, spending quality time with loved ones, exposing yourself to sunlight. Small changes that better yourself physically and mentally.
What are some things that you’ve each incorporated to your daily regime that improves your wellbeing?
Dave: Being someone who manages ADHD, I’m constantly overstimulated. I find floatation tanks work really well for me to help switch off all my senses and immerse myself into mediation. I swim and walk everyday and really watch the foods that I put into my body, and make sure I expose myself to sunlight first thing in the morning.
Gaz: I make sure to wake up at the same time each morning and usually exercise first thing which could be anything really, skateboarding, going to the gym or martial arts, whatever I’m feeling that day. I also find that fasting really helps keep me clear, paired with a really balanced diet, as well as supplementing for cognition during the day and sleep in the evening.
What would you say are some of the key ingredients and their health benefits?
Ashwagandha is probably our number one for its ability to help with stress and anxiety. We also really love the inclusion of Ginkgo. It helps with getting your mind to switch on and leads you into that flow state.
What has been the most challenging aspect of building your brand?
We’re a small team, its quite literally just the two of us! The TGA approval process alone was quite indepth and required a lot of time and resource. We absolutely called upon the expertise of others when we needed to, and while managing the process from start to finish has been challenging its also one of our biggest achievements.
What has your experience with GBN been like?
We’d first met a few team members at Naturally Good 2021 and were impressed by the wide offering of both innovative and heritage products. The relationship is only really getting started but we see a long partnership ahead and the team has made us both feel comfortable and welcomed.
At Global By Nature, we distribute 250 brands and over 2,500 health and wellness products to trade. Our knowledgeable team are passionate about connecting you with the best quality health brands that support the growth of your business.