Article by Caleb Marshall, Tropeaka CEO
Between 2011 and 2014, I developed chronic fatigue syndrome. The impact was nothing short of shockingly painful and dreadful.
From physically feeling like I’d been hit by a bus every day to the accompanying depressive side effects, the symptoms seemed almost endless and subsequently ground my life to a halt for three and a half years.
This life-altering event led me down a path of discovery to functional and integrative medicine and nutrition in late 2014. In what could only be described at the time as a miracle, my life completely changed around through functional medicine interventions, where I integrated the power of high-quality nutrition and healthy lifestyle practices.
After seeing the results of this incredible moment of change, my housemate and I decided to start our health company called Tropeaka, which launched in February 2016. It had a central focus to create the highest quality health products on the planet and to positively impact millions in their health.
Since launching, our products have proudly been free from nasties, packed with powerful organic ingredients, and taste amazing!
With these decisions have come very happy customers. We have the largest combined social media following of any health food company in Australia; we have over 17,000 5-Star Reviews on our website and have happy customers in over 70 countries around the world. These stats, and more importantly, this impact, is something we are truly grateful for.
Our principles around product quality have come to life yet again with our recently launched Goodness Gut Bars! These bars came off the incredible success of our Protein Energy Bars, which sold over 100,000 units via our website in their first 9 months of launch and have since successfully moved into retail via our partnership with Global By Nature, Complete Health Products and Perth Health.
Our Goodness Gut Bars are nothing short of incredible. They came off the back of extensive research and development with our manufacturing and supply partners, culminating in a perfect balance of taste and function.
Launching in two flavours, Double Choc Fudge and Caramel Choc Fudge, they combine a delicious and highly effective blend of prebiotics that help feed beneficial bacteria. It’s a bar that not only tastes great but plays a part in restoring a happy, healthy gut!
They’re 100% natural and packed with organic ingredients while also being gluten-free, soy-free and vegan friendly. So, best of all, they’re made for everyone!
The Double Choc Fudge Goodness Gut Bar has a deliciously rich chocolate flavour from premium organic Dutch cocoa and decadent chocolate chunk pieces, while the Caramel Choc Fudge bar has a delectable smooth caramel flavour and the same decadent chocolate chunk pieces.
Wellness never tasted so good, and we’re so proud of it. We know these bars, alongside our Protein Energy Bars, will be a huge win for any retailer wanting to stock these products.
They’re a fast-moving SKU, have a competitive advantage over other bars on the market both in product quality and package design, and taste great! Best of all, they’re made by a brand that truly believes in what they stand for and have an incredibly loyal and passionate customer base in every part of Australia.
We hope that you come on the journey with us as a retail partner to help us in our mission to positively impact millions of people in their health, and we truly thank all those that have done so already.